Most websites in order to work properly will need to store basic information on its users. In order to do this a website will store small text files known as cookies on a users device. These cookies are deigned to allow the website to recognise its users in order to improve the user experience. Cookies may also authorise other designated websites to recognise users particular purposes.
Google Analytics cookies. Google Analytics helps website and app owners to understand how their visitors engage with their properties. Cookies are used to collect information and report website usage statistics without personally identifying individual visitors to Google.